About us

Built by people who care

Superia exists for one reason: to build the gaming PC we always wanted to own, and to build every one of them properly.

Our story

Why Superia

[Your story: who founded Superia, when and where, and what made you start it.]

Most gaming PCs are sold on long lists of options and short build times. We do the opposite. We offer one PC, refined until we could not make it better, and give each one the time it deserves.

Every Superia is assembled, tuned and tested by a single builder. That person’s name is on your build sheet, and they are the person you speak to if you ever need us.

What we believe

Our principles

Fewer, better

One PC, perfected, rather than a catalogue of compromises.

Honest advice

We will tell you when an upgrade is not worth it, even if it costs us the sale.

Care in the details

Cable routing, fan curves and finish matter as much as the parts list.

Our brand

A letter that became a PC

Our logo started with the name. We chose Michroma for the wordmark because its wide, squared-off letters feel engineered, the way a well-built machine does.

The mark took longer. We worked through round after round of ideas, from angular letters to crests, and none of them felt like us. So we went back to the simple Michroma S. Then, while looking at it from a different angle, we spotted something: turn the S on its side and it looks like a PC tower.

From there it was a matter of refining it. We made the strokes slightly bolder so it holds up at small sizes, and set it in a simple circle. The result reads as an S for Superia and as the PC we build, in one shape.